O’Neill is one of the most well known surfing brands in the world especially when it comes to wetsuits. Which is not very surprising since Jack O’Neill did invent the first wetsuit ever. Well – a few days ago O’Neill opened a special minisite dedicated to just wetsuits.
This new website was designed as the ultimate information hub for the latest developments in 60 years of wetsuit innovation. What follows is an official press release from O’Neill:
The site showcases the newest product, patented technology, and a long list of industry firsts synonymous with the O’Neill name. O’Neill demonstrates a commitment to leading wetsuit innovation by researching the world’s most exclusive materials, developing the most advanced feature benefits, and challenging the world’s top athletes to put the suits to the test around the globe.
Browse the site to learn more about “Area 52”, O’Neill’s exclusive North American R&D facility. Area 52 is staffed by a full time engineering, design and prototyping department that works closely with Team O’Neill at the pinnacle of athletic performance, testing products that push the limits of wetsuit technology: Rider developed, rider proven. “To see my feedback helping shape design direction and to actually test all the suits, through the design process making sure they’re perfect, it doesn’t get any better than that.” said Jordy Smith. The product-focused section of the site covers every detail related to the highest quality, best fitting and most functional wetsuits on the market. Each product page highlights key feature/benefit animations and in-depth series specific videos that illustrate clear differentiation for the industry’s first and most innovative wetsuit manufacturer.
The industry’s best water sports products are not created in boardrooms. These products are the result of the relentless in-water use and refinement. This process is the core of our commitment. This new site is dedicated to O’Neill wetsuits and the details that make O’Neill the best. Check out the new site at www.oneill.com/wetsuits